Company Profile Essay

Presentation BAYO is case of a forte store that currently contending to other driving claim to fame store. We expect to meet the accompanying targets after directing this investigation: To Identify the retail configuration of BAYO and its rivals, To consider and comprehend the company’s retail position, To distinguish the points of interest and drawbacks of BAYO with its rivals, To recognize the quality and the shortcomings of BAYO and aTo help improve the administration gave by BAYO to its clients. Brief history of the organization BAYO began as a made-to-quantify dress shop in Makati. The need to grow developed greater when BAYO propelled its prepared to-wear line. In 1992, the developing interest set off the foundation of Lyncor, Inc., at that point an assembling firm, to help BAYO. â€Å"BAYO,† an ilonggo term which implies, â€Å"dress† in English was picked by the proprietors of the organization since they are from Bacolod. BAYO mirrors a perfect, great picture. BAYO takes into account ladies who typify the laid-back, easygoing way of life who have inclination for snappy yet exemplary clothing. BAYO is a confirmation of what the Filipino can do in today’s serious condition. BAYO is pleased with what it has accomplished as a Filipino retailer and it communicates its full pride in being Filipino. This is the thing that set the brand apart, its dedication to remaining consistent with its underlying foundations as a Filipino brand. It has no demands on what the brand picture is about and rather keeps in line with the brand’s beginning, which is as yet Filipino. BAYO rotates around who the Filipina really is in the entirety of her various features and how she advances with time yet at the same time keeping up her unmistakable social qualities. Organization profile Individuals behind the organization: Lyn Agustin and Corcor Bitong, the proprietor of BAYO. What the organization does: BAYO, a prepared to-wear garments organization that presently has an aggregate of 53 branches †18 diversified and 40 organization claimed †inside Metro Manila and Bacolod City. At the point when the organization began: Agustin and Bitong began their business in 1992 and began diversifying in 2001. How the organization developed: Agustin and Bitong began a straightforward made-to-quantify dress shop in Makati City. In any case, when their interest and demographic developed, the sisters, along with their spouses, built up Lyncor Inc., an assembling firm and started showcase their women’s apparel structures vigorously. BAYO theory BAYO has consistently invested heavily in our ceaseless exertion to give the Filipino individuals the accompanying: †¢ Quality Merchandise. †¢ Quality Service. †¢ Reasonable Prices. †¢ Comfortable and world class shopping experience. †¢ Fair work BAYO began as a made-to-quantify dress shop in Makati. The need to extend developed greater when BAYO propelled its prepared to-wear line. In 1992, the developing interest set off the foundation of Lyncor, Inc., at that point an assembling firm, to help BAYO. â€Å"BAYO,† an ilonggo term which implies, â€Å"dress† in English was picked by the proprietors of the organization since they are from Bacolod. BAYO mirrors a spotless, exemplary picture. BAYO takes into account ladies who exemplify the laid-back, easygoing way of life who have inclination for smart yet great clothing. BAYO is a confirmation of what the Filipino can do in today’s serious condition. BAYO is glad for what it has accomplished as a Filipino retailer and it communicates its full pride in being Filipino. This is the thing that set the brand apart, its dedication to remaining consistent with its foundations as a Filipino brand. It has no demands on what the brand picture is about and rather keeps on top of the brand’s starting point, which is as yet Filipino. BAYO spins around who the Filipina really is in the entirety of her various aspects and how she advances with time yet at the same time keeping up her particular social properties. BAYO’s quality lies in its capacity and expertise to make great and beautiful attire and keeping in line with what its market requests. Its emphasis is focused on its items, making them of good quality at truly reasonable costs. BAYO offers exemplary bits of prepared to-wear attire from pullovers, tees, pants, pants, skirts, adornments, for example, footwear, packs, gems and other product, which can be effectively be blended and coordinated. BAYO plans to make a way of life for ladies by giving them assorted scope of items. BAYO’s corporate structure has an easygoing domain just as a well disposed climate among the executives and workers. Individuals treat each other like family, which makes it simple to impart and manage one another. This contributes enormously to the accomplishment of BAYO in light of the fact that it prepares for a superior workplace, which thus advances collaboration. BAYO’s national responsibility is to have the option to give work and to have the option to raise the nearby business to more significant levels. Its will probably have the option to enter the worldwide market and advance it as a Filipino brand. Articulation of the issue: 1. What is their product? BAYO is centered around giving wide assortment of product arrangement and different adornments. They didn't just concentrate on apparel yet in addition offer reciprocal assistants to have by and large makeover. 2. What is their Store Design? BAYO orchestrated and structured their items as indicated by shading. This is one approach to draw in customer’s consideration. The store’s divider is made of glass with the goal that clients can see the items through the glass. They likewise have seats for clients to sit on while pausing. They additionally have a different rack for embellishments and consistently they have another arrangement of structure of their item. 3. What is their Market Segment? Geographic City and Municipality: Makati City and Taguig City Populace Density: Urban and Suburban Segment division Age: 17-22 and 23 up Sex: female Family life cycle: Single, youthful, wedded, in a relationship, wedded with kids, isolated and others. Occupation: Young urban experts, understudies, housewife, professional employments. Psychographic Segmentation Females for the most part go to shopping center to look for a need or to window shop understanding that females are naturally complex. On account of this explanation most likely they are the conceivable objective crowd. As attire stores the spotlights on women’s clothing, we are focusing on females that are happy to submit or embrace the most popular trend. Rather than focusing on females in the high society, we concentrated available fragment in the working class understanding that privileged would like to visit stores having increasingly costly items. Conduct Segmentation Females by and large give adequate time in visiting shopping centers to search for items that will cause them to feel progressively delightful. They give more exertion in picking, examining and settling on which item they need to buy from the variables of value, plan, style and quality. For the most part, females purchase an item to have confidence and be in. Principally, females who look for work, as of now laborers and understudies most likely have the expectation to go to BAYO store just as utilizing it for going after a position and hang-outs. Need Segmentation †¢ Females that are searching for old style however easygoing wear †¢ Accessories that will supplement in the easygoing wear that will completely fulfill the taste, inclination, event, callings and social exercises for the clients †¢ Apparel with great and top notch materials that can be utilized in applying in calling and at times reason. 4. For what reason did they arrange on that Location? BAYO’s area in MARKET-MARKET TAGUIG is profitable in light of the fact that it’s situated close at action focus which you can discover a client, and their area of the store is anything but difficult to be seen on the grounds that it is close at passage and it is useful for rivalry. BAYO area in Market-Market has a 96.50 square meter and they are one of the parts of BAYO. 5. What is their showcasing approach and their market situating? sss Based on perception, BAYO increased their ad by having loads of announcements. Likewise, BAYO deliberately utilize notable specialists to advance their items with the goal that it will be alluring and persuading. These intrigue made the items simple to recall. They likewise have an organization deal which is held each entire month of July and different deals advancement of their store is relying upon the shopping center deal. BAYO Company have a shading effort, those are Yellow for Happiness, Pink for Sweetness, Orange for Creativity and Purple for Sophistication. 6. Who are their rivals? Their rivals are penshoppe, collapsed and hung, everlastingly 21, kamiseta, inborn. 7. Who are their objective markets? Their objective markets are the young people or medieval times. 8. What is their client assistance? BAYO is giving a high client assistance by methods for giving free iron and crease to bought clothes. There is likewise a sales rep helping the clients in the dressing region. 9. How would you handle your customer’s objections? BAYO should know first their objection about their item and give them conceivable answer for fulfill their clients. 10. Do you have your customary clients? BAYO have their customary clients like teenagers and medieval times.